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What Google likes to see

By | April 7th, 2017|Categories: SEO - Google PageRank|Tags: , , , |

Top SEO considerations: What Google likes to see The big secret to SEO is that there is no secret: Content is king, always has been, always will be - for the simple reason that Google bases its rankings on the quality and relevance of information it thinks people are looking for. That means content is [...]

Get quality web hosting for less

By | February 13th, 2017|Categories: Web hosting|Tags: |

When I get a new website client I often find that the previous web designer, web developer, or website maintenance person has put the client on some type of low-quality or very limited web hosting account. There is absolutely no need to use a low-tier web hosting company when the better ones cost about the [...]

How to check SEO qualities of content: Yoast SEO

By | February 13th, 2017|Categories: Uncategorized|

Here are basic instructions on how to check SEO qualities of content when your WordPress site uses the Yoast SEO plugin. Login to WordPress To check the pages on the site, select the Pages menu item. To check the blog posts on the site, select the Posts menu item. The SEO and Readability columns are [...]

Rotating images: Standard on all projects

By | June 5th, 2014|Categories: Images, Uncategorized|

Static images vs. dynamic images Static images When a static image is used, the same image will appear on a given page each time the page is viewed. The first image on this page (that is, the image appearing beside this text) is a static image. The exact same image will appear here every time [...]

Writing search engine-friendly content

By | June 4th, 2014|Categories: SE Rank, Uncategorized|Tags: , , , |

Content strategies rewarded by major search engines Although creating a detailed SEO-friendly blog post in WordPress does take some time (which is typically necessary to create a post that’s detailed, full of links, highly relevant, and genuinely useful to readers), the extra time investment is well worth it a bit later -- when the content [...]

How to update nameservers on GoDaddy

By | March 10th, 2014|Categories: Web hosting|Tags: , , , |

Update nameservers to point domain to correct web hosting servers Log in to your GoDaddy account Navigate to the domain manager (Domains - Manage my Domains) Place a check mark next to the applicable domain name(s) Hover over Nameservers at top of the domain list Choose Set Nameservers Choose Custom Enter the nameservers provided by [...]

Landing pages that sell

By | March 8th, 2014|Categories: Internet marketing|Tags: , , , |

Excellent resources for designing landing pages, writing content that sells The 10 Essential Ingredients of Successful Sales Pages - CopyBlogger 10 Tips to Increase Your Sales Page Conversion - Tips & Tricks HQ 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] - Unbounce Designing for Conversion – 8 Visual Design Techniques to [...]

Squeeze pages

By | February 25th, 2014|Categories: Internet marketing|Tags: , , , , |

A random image of a squeeze page should appear at right. (As with most images on this website, reloading the page will cause a random, relevant image to appear.) Naturally, a squeeze page can be as cheesy or as sophisticated or professional as one wants. A squeeze page is a highly focused, call-to-action web page [...]

WordPress plugins to try

By | February 23rd, 2014|Categories: plugins, wordpress|Tags: , , , , , |

Feb - March 2014 WP Lead Plus Free Squeeze Page Creator [ WP Plugin Dir ] [ Plugin homepage ] WordPress Landing Pages - WP Plugin Dir -- Create landing pages for your WordPress site: Monitor & improve conversion rates, run A/B split tests, customize your own templates, more Ultimate Landing Page and Coming Soon [...]