Content strategies rewarded by major search engines
Although creating a detailed SEO-friendly blog post in WordPress does take some time (which is typically necessary to create a post that’s detailed, full of links, highly relevant, and genuinely useful to readers), the extra time investment is well worth it a bit later — when the content begins and continues to receive lots of attention from Google and other search engines!
The actual title of the post (the top heading) should also be in the filename of the post, the META title, and the META description. This is best accomplished in conjunction with excellent free WP plugins like SEO Ultimate and Google Sitemaps.
Include generous but not excessive subtitling for the discernable sections within each post
Repeat crucial key words and phrases throughout your post, within reason
Include key words and phrases in the blog post’s title, subtitles, etc.
Ensure the blog post is at least average/medium or longer in length (short posts usually lack sufficient content to rank highly)
Include relevant, highly ranked hyperlinks throughout the textual content
Include relevant images throughout the content
Ensure that each image takes advantage of its titling, ALT tag, filename, link, etc.
Conclude the blog post with a useful Resources section including five or more of the top ten links for the given keywords/phrases per Google search for primary keywords/phrases (however, it’s probably best not to repeat a link already present elsewhere on the page)
Use the following WordPress plugins (all free):
- SEO Ultimate by Yoast
- Google XML Sitemaps
- WordPress.com Popular Posts
This document will eventually be a detailed, high-value, priority, customized list of the best Internet marketing/content marketing advice I can presently offer on the subject of driving visitors to your web property through improved search engine rankings. I have already communicated to clients many of these strategies — either in person, via email, or in other related web consulting advice given in the past; however, some of it is new. In any case, it should serve you well in terms of giving you better ideas of where to target any related marketing efforts, how to prioritize those efforts, etc.
It would be wonderful if I could finish this document in one sitting, but I have too much other work due in the morning – so I will have to go ahead and send you what I am able to finish in the next hour, and then send you new sections as I am able to write them.
One simple phrase I have repeated to folks ad infinitum – probably including you – which represents a long-standing web marketing truth is this: Content is king.
There is nothing one can do to more positively affect the ranking of a web site than to add a respectable quantity of high-quality, fresh, relevant content on a regular basis. Usually, the higher ranking of any given two web sites that cover the same subject matter is given to the site containing the higher quantity of relevant content.
Coming in second as being critical for web sites in terms of ranking importance is the number and quality of backlinks. A backlink is just a fancy term for a link to your web site from any other site (or blog, or ad, or list, or Facebook page, et al). A backlink is basically any hyperlink that leads the clicker to your site.
Google has a feature that lists all known backlinks to a given site. Open a new Google search page and type in
link: http://www.yoursite.com/. For example:
The results consist of backlinks: inbound links from other sites to your site. This Google feature may also include links to a site that originate from different pages within the same site, and those items are not true backlinks. The backlinks you want come from quality external sites/pages that rank well themselves.
NOTE: At present, it seems a space is required between the colon after
link and the h in
Two categories of web site visitors
From one perspective, there are two categories of web site visitors:
- Those who already knew of you, and set out to visit your web site or blog directly
- Those who have never heard of you and landed on your content in some other way (referrals)
Number one above is the most common, by far, for 1) Relatively unknown sites and 2) Sites with little or advertisement or other marketing exposure.
My favorite examples of general marketing strategies (as opposed to web marketing strategies) costing little or nothing are outlined by Seth Godin in his excellent book Guerilla Marketing. I believe Seth discussed no fewer than 64 free or almost free non-tech, non-web related marketing techniques in the original version of the classic marketing bestseller. I strongly advise anyone engaged in marketing efforts to become familiar with his list of guerilla marketing tactics.  Although most of them are common sense, it certainly helps to have the list.
The number-one strategy
Add more quality, relevant content to your site and blog. Web content should include a healthy number of outbound links (links to other sites); images, which are fantastic ways to add search strength to your content; internal links (links to relevant pages on your own site).
Images come with multiple ways to include keywords and phrases. Many overlook this. Think (1) filenames, (2) the names of folders including those images, and (3) ALT tags.
If you want to see examples of an effective way to structure your content – a method that Google very clearly loves – then look at the way some existing blog posts (posts you know to be popular & high-ranking on Google) are structured. Take a moment to examine the structure and features of this blog post, which is among the most-visited content on the Another Day, Another Digression blog:
Examples: Blog posts ranking well for their keywords
- Is Snopes.com a reliable source? – Another Day, Another Digression — Phrase: is snopes reliable
- Spiritual principles – Search for Truth blog
- 2013 Prime Time Men’s Retreat: A Newcomer’s Experience (Part 3) – Addiction Recovery TN
- Large, active hornets’ nest near South Cove trail at Radnor Lake – Hiking Nature
Other webpages, blog posts applying working strategies
An SEO-maximized blog post or web page might contain:
Quality, relevant, original content
Generous sub-titling (Each subtitle adds weight to the keywords used)
Images (must be effectively titled and tagged)
Links to related resources – especially popular, well-ranking ones (Wikipedia is the best example; link to Wikipedia every time you can without getting ridiculous)
A Resources section at the bottom for more links
Additional topics to address later
Why are images so great for SEO?
How to fill out extra post fields (SEO Ultimate plugin)
Detailed instructions: Optimal blog post
Generally speaking, my references to websites also include blogs posts, Facebook pages, and other web properties.
 Guerilla Marketing
Undoubtedly, Seth Godin and others have released updates and newer books that include technology-related marketing methods; however, the classic book I remember actually pre-dated websites.
The following form spam was submitted yesterday:
Hello Web Admin,
I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4-minute video for more information at…